sovbooks Chapter 199: Season 2 of "That Rabbit" is Released
Chapter 199: Season 2 of "That Rabbit" is Released
As he scrolled through the comments section, Lu Ran could barely suppress a smile.
This is exactly the effect he wanted.
What he organized was not a high-level professional competition, but a carnival for the whole people.
Now that the whole nation is involved, it's exactly what he wants to see.
Stories of ordinary people achieving success against all odds sound even more inspiring.
Some are exceptionally talented, some are hardworking, some are unexpected surprises, and some, although they don't sing very well, I still want to support them.
That's the charm of reality TV.
...
Meanwhile, the second season of "Those Years, Those Rabbits, Those Things" was also quietly launched.
The phrase "quietly" was directed at Lu Ran.
Because Lu Ran didn't do any promotion, although his TUTU relied on the popularity of "That Rabbit", he had almost forgotten about the second season of "That Rabbit". He only remembered that he would give some encouragement to the department when he occasionally went to Xingyao.
Even he himself only found out that the second season of "That Rabbit" had started airing after seeing the news on Weibo.
What? You're asking why I saw it on Weibo?
Knowing yourself and your enemy is key. Lu Ran has been immersing himself in Weibo every day lately, trying to find out what shortcomings Weibo has so that he can make targeted improvements on TUTU.
I also gave them a one-star review in the app store.
However, the first season of "That Rabbit" has already garnered a good reputation, and even the People's Daily has reposted it, so it doesn't really need much promotion.
Many viewers have been eagerly anticipating the second season, and upon hearing this news, fans of "That Rabbit" promoted it even more enthusiastically than the official team.
With the promotion from fans and Xingyao, the second season of "That Rabbit" achieved good viewership as soon as it was released.
On its first day of release, it garnered over 30 million views.
The next day, it surpassed 50 million.
On the fifth day, it broke 100 million.
This data is unparalleled in the world of anime.
The comments section was filled with messages like "tears welling up," "breaking down," and "I cried, did you?"
"The first episode made me cry! When that rabbit froze to death in the snow, I just broke down!"
"The second episode was even more ruthless! The rabbit said, 'We'll have everything, we'll have airplanes, we'll have cannons,' and I cried so much my mom thought I'd broken up with my boyfriend!"
"I took a screenshot of that 'For the sake of our nation' scene in episode three and used it as my wallpaper!"
"Have you guys noticed that the picture quality in season two is much better than in season one?"
"Nonsense, the first season was a trial run, and since the second season made money, of course we'll upgrade it."
"Lu Ran is amazing! This guy really knows how to make people cry!"
Lu Ran sat in his office, scrolling through the comments one by one, his feelings complicated.
He did put some effort into the plot of the second season of "That Rabbit". Although he didn't really get involved in the later production, the plot is the most important thing in a show.
The first season tells the story of the struggles of revolutionary predecessors, while the second season focuses on the difficult years in the early days of the founding of the People's Republic of China.
That episode, "The Rabbit in the Snow," tells the story of the Chinese People's Volunteer Army soldiers holding their ground at the Chosin Reservoir in temperatures of minus forty degrees Celsius during the Korean War.
The rabbit, dressed in a thin military uniform, lay shivering in the snow, but didn't move an inch.
The final image freezes on the rabbit's profile, its eyes resolute, a slight smile on its lips, but the image is now frozen in ice.
The subtitles slowly appeared:
"This generation of rabbits has fought all the wars that needed to be fought, so that the next generation of rabbits won't have to fight anymore."
Although many people have learned about this period of history in textbooks, they haven't truly grasped the atmosphere of that time.
However, in the performance of "That Rabbit," the contributions of the predecessors were brought to life in a more three-dimensional way.
That's something they can't learn from textbooks.
The comments section also saw a very strong reaction to the second season.
"I cried my eyes out!"
"Changjin Lake! It's Changjin Lake! My grandfather lived there!"
"That rabbit is my grandpa! He lost three toes due to frostbite, but he says he doesn't regret it!"
"Salute to the most beloved people!"
"This isn't an anime, it's a history lesson!"
The People's Daily reposted a clip from this episode, along with the following text:
"Telling history in a youthful way, paying tribute to heroes with a warm touch. This is the kind of anime young people should watch."
Looking at the repost, Lu Ran suddenly realized that doing these things wasn't just about making money; making animation had taken on a deeper meaning.
He recalled the first time he watched "That Rabbit" in his previous life, and how he cried his eyes out in his dormitory.
Although "That Rabbit" features adorable characters and an interesting plot, it doesn't skimp on the tear-jerking moments.
Now that he's made the tear gas, the effect is surprisingly good.
"President Lu," Zhou Mingzhe poked his head out from behind the screen, "your rabbit is trending again."
Which one?
"The rabbit from 'That Rabbit'." Zhou Mingzhe pushed up his glasses. "It's trending third, #RabbitInTheSnow#. The comments are all crying emojis."
Lu Ran opened Weibo and saw that it was true.
The top trending topic was the exposure of a popular celebrity's relationship, the second was a feud on a variety show, and the third was #RabbitInTheSnow#.
Clicking on it, the first item is a clip from the third episode of the second season of "That Rabbit".
The number of views has exceeded 50 million.
The comment section was filled with expressions of "breaking down," "tears," and "tribute":
What made Lu Ran very unhappy was that this trending topic was only ranked third.
I don't know if Weibo intentionally suppressed the popularity of its own work, or if the previous two topics within the industry were just too popular.
Lu Ran simply closed Weibo and opened his TUTU app. Sure enough, in the TUTU community, the popularity of "That Rabbit" Season 2 had directly topped the charts.
Many topics related to "That Rabbit" have generated a lot of traffic.
"After reading this, reading news about those popular celebrities feels so pointless."
"This is what should be trending!"
"It is recommended that all primary and secondary school students nationwide watch this!"
"It's already been shared in the class group chat. The homeroom teacher said it will be shown to the whole class during next week's class meeting."
The comments below were all positive, which made Lu Ran very gratified.
As Lu Ran was scrolling through the app, he suddenly received a private message.
It was sent by the official Weibo account of People's Daily:
[Hello Mr. Lu Ran, we are from the People's Daily New Media Center. May we use a clip from episode 3 of season 2 of "That Rabbit" in our National Day special program? We will credit the source and pay the corresponding copyright fees.]
Lu Ran was stunned for a moment, then quickly replied:
Yes, it's free.
The other party replied instantly:
Thank you, Teacher Lu, for your support of patriotic education! We will produce it diligently so that more people can see this history.
People's Daily, this is another opportunity to promote itself. How could it possibly charge a fee?
Previously, it was because of the People's Daily that "That Rabbit" was elevated to an extremely high status.
This time, using it directly in a National Day clip makes it even more significant.
I also want to take this opportunity to promote my TUTU.
...